Hi, I'm Paul Sloan, Director of Sales and Marketing at Visit San Luis Obispo County.
Over the past 20 years, Paul Sloan has worked in all levels of tourism, both the private and public sectors, ranging from adventure guide to Director of Marketing and Promotions, North America, for the national tourism bureau of Tahiti.
Paul Sloan has a Master of Tourism Administration degree (MTA) from The George Washington University School of Business with specializations in Marketing and Sustainable Tourism Development.
Additionally, he has earned Professional Certification in Tourism Destination Management from the International Institute for Tourism Studies in conjunction with the United Nations World Tourism Organization (UNWTO).
Paul Sloan also has a Bachelor of Science degree in Environmental Biology, and worked as a research diver for the University of California.
He is also a certified Scuba Instructor and has operated recreational diving schools in the Caribbean, Mexico, and Tahiti.
For the last 15 years, Paul Sloan has worked extensively in the areas of marketing, strategic planning, communications, branding, and business development.
Paul Sloan's Background
Paul Sloan's Experience
Director of Sales and Marketing at Visit San Luis Obispo County
March 2013 - Present | San Luis Obispo, CA
Visit San Luis Obispo County is the Destination Marketing Organization (DMO) which promotes San Luis Obispo County through advertising, marketing, public relations and group sales. Its member base is comprised of over 500 tourism industry-related businesses including lodging properties, restaurants, wineries, golf courses and retail stores.
Chief Marketing and Business Development Strategist at Red Soyu Agency
2009 - 2013 |
>> Specialist in business development, strategic planning, and communications
>> Expertise in all aspects of marketing and brand development
>> Client list includes:
Le Meridien Hotels Tahiti & Bora Bora
InterContinental Resorts & Spas
Sofitel Luxury Resorts
Legends Resort Moorea
Aeroport de Tahiti (ADT)
Imporlux Duty Free / Air Tahiti Nui
Le Pavillon Des Vins
Villa Spa Tahiti
Deep Nature Spa
Moorea Green Pearl Golf Course
Moorea Music Arts
Restaurant Le Coco's Tahiti
La Villa Des Sens
Mairie de Moorea (Mayor's Office)
Gilbert Wane Pearls of Tahiti
Vaimato Spring Water
Visit http://www.RedSoyu.com to view our client list.
Director of Marketing and International Business Development at Gilbert Wane Pearls of Tahiti
2007 - 2009
> Created suite of product brands and managed brand development.
> Secured fleet-wide retailing contracts aboard Celebrity Cruises and Holland America cruise lines.
> Managed all marketing and communications as well as cruise ship product delivery logistics.
> Established bonded distribution center in secure facility in Hong Kong.
Director of Marketing and Cruise Ship Retail Division at Tahia Collins Exquisite Tahitian Pearls
2005 - 2007
> Rebranded company, managed brand development and all communication initiatives.
> Launched creative marketing strategy that reduced costs while greatly expanding market share.
> Secured retailing contracts with luxury resorts and cruise ships, opened 6 new points of sale in 2 years.
Director of Marketing and Promotions at Tahiti Tourisme North America
1998 - 2005
> Managed business development in primary vertical and specialty markets.
> Executed wide range of promotional and communications initiatives.
> Conducted extensive ongoing market research and analysis.
> Created and managed website content, functionality, and cross-market integration.
> Developed destination training programs and seminars for partner companies.
> Implemented wide range of industry partnership marketing initiatives.
> Extensive involvement in strategic planning and brand development.
Paul Sloan's Education
The George Washington University - School of Business
2002 – 2004
Concentration: Marketing and Sustainable Tourism Development
Paul Sloan's Interests & Activities
Marketing, tourism business development, strategic planning, branding, communications, PR, web design and development, SEO/SEM, and social media.